PLANNING FOR SALES PROMOTION AT LITHUANIAN SUPERMARKETS
نویسندگان
چکیده
منابع مشابه
A Decision Support System for Planning Manufacturers’ Sales Promotion Calendars
A common event in the consumer packaged goods industry is the negotiation between a manufacturer and a retailer of the sales promotion calendar. Determining the promotion calendar involves a large number of decisions regarding levels of temporary price reductions, feature ads, and in-store displays, each executed at the level of individual retail accounts and brand SKUs over several months or a...
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Even within a store chain and format, supermarket outlets often exhibit substantial differences in selling surface. For chain managers, this raises the issue of correctly anticipating the promotion lift, and of profitably managing promotion activities, across these outlets. In this paper, we conceptualize why and how store size influences the category sales effectiveness of four promotional ind...
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Firms spend a significant part of their marketing budgets on sales promotions. Retail (2012) indicates that during 1997–2011, promotion accounted for roughly 75% of marketing expenditures for US packaged goods manufacturers; the other 25% was for advertising. In 2011, 58% of the budget was spent on promotion to the trade (i.e., from manufacturers to retailers), and 15% on manufacturer promotion...
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ژورنال
عنوان ژورنال: Economics & Sociology
سال: 2010
ISSN: 2071-789X,2306-3459
DOI: 10.14254/2071-789x.2010/3-2/3